AMPARO COSTALES

Woman Pioneer in the ICT Sector

Beginning of its trajectory

Amparo Costales, a pioneer in the ICT sector, is the author of the 7AT platform in Alpha (1999), Beta (2022) and Gamma (2025) versions. At the age of 22, she created her first business initiative aimed at the incentive tourism sector. She has an extensive background in innovation, tourism and technology, starting her career as an independent professional in the processing of processed information (1978) during her internship at the Congress of Deputies.

Defense of Women’s Rights

The defense and promotion of women’s equal rights have always been a priority for her. In 1987 she founded AEDAM, the first non-profit association in Spain for the defense and vindication of women’s rights in the fields of tourism and culture, promoted by artists in the sector.Gamma (2025).

Recognition and Business Leadership

In 1994, she was selected for the Women in Business Workshop given by the Ministry of Economy of the Community of Madrid, standing out for her leadership skills. She has directed and led numerous international projects as founder, CEO and manager of various international companies.

He contributed to the training area by creating and directing the first pilot study for professionals in the tourism sector, which served as a reference for official homologation by the Ministry of Education and Vocational Training.

He also participated in the founding of the beginnings of the Spanish Section of Congress Cities, today the Convention Bureau of Spain (1984).

The following are some of the clients Amparo Costales has worked for:

Corporate Contributions and 7AT Platform

7AT’s business idea arose from its first entrepreneurial initiative. Extending its area of specialization, taking advantage of a time of great uncertainty in Spain and lack of highly specialized services, it expanded its business offering by incorporating services such as The company was notoriously qualified, covering all the edges in full services that were lacking, being these a necessity that was demanded to Spain for its incorporation in the European Common Market, today European Commission, highlighting in its offer: Planning strategies, management and coordination, adaptation of technical texts and translation for reports to be submitted to the European Commission, decoration and assembly of commercial exhibitions, advertising campaigns, posters, protocol, creation of social programs and specialized services.

The Company of which he was CEO, Amparo Costales, was appointed:

Official Organizing Agency of the 1982 Soccer World Cup .

Presenting decoration projects and promotional campaigns for Spanish products; Winning public tenders for INFE (now ICEX) with presence in the Spanish Pavilion at the international fairs of:

Baghdad, Iraq,
Casablanca-Morocco,
Paris-France.
Bogotá-Colombia, among others

And many other customers listed below:

Innovation and Sustainability

The 7AT platform (Social Computing For The Automatic Generation Of Intelligent Space Platforms In Experiential Tourism) was designed by Amparo Costales, to integrate information and specialized services, combining information technologies with Artificial Intelligence (AI) taking into account 3 fundamental premises:

Sustainability
Respect for the environment
Valorization of the artistic and cultural heritage

Its strategic objective is to position Spain as a cultural reference through a digital space that avoids overcrowding and enhances the quality of life of regions, counties and their neighbors.

In view of the growing competitive pressure exerted by emerging smart tourism markets and new business models that drastically reduce tourism margins, the implementation of new sustainable models of exploitation of tourism resources that preserve the environment and increase sustainable and less temporary employment in territories that previously offered more traditional tourism models is strictly necessary. Spain is once again a pioneer in the international tourism field, and has created “intelligent tourist destinations”, which conceive the territory as a technological platform.

Under the brand Seven Artsbrand, the project is presented as a pioneer platform in the implementation of experiential tourism, in an innovative tourist space based on a state-of-the-art technological infrastructure that responds to the sustainable development of the tourist territory, facilitates the interaction and integration of visitors in the environment and increases the quality of their experience in the destination, while improving the quality of life of its residents.

International Projection

The entrepreneur, Amparo Costales, given her European projection and vision of research and innovation in public-private collaboration projects, has led and coordinated national and European consortia with 7AT, highlighting the participation of prestigious universities such as:

La Sorbonne de Paris-France;
The Freie Univerditat de Berlin-
University of Copenhagen. Denmark;
DIT Dublin. Institute of Technology- Ireland;
The University of Cagliari – Italy;
The International Hellenic University (IHU) Greece;
University of Ljubljana, Faculty of Electrical Engineering. Slovenia
Budapest University of Technology and Economics, Faculty of Mechanical Engineering. Hungary
Czech University of Life Sciences Prague (CZU) Czech Republic

And from Spanish Universities, Technological Centers and Research Centers:

Carlos III University of Madrid;
University of Santiago de Compostela,
University of Salamanca
University of Las Palmas de Gran Canaria
University of Alicante
University of Vigo;
University of Cadiz;
Tecnalia, a research and technological development center in Bilbao:
Technological tourism center of Chiclana(Cádiz, Spain).

Recognitions and Innovation Seals

Amparo Costales, from Madrid, has received several innovation, qualification and internationalization seals awarded by entities such as the Portuguese Ministry of Economy and the Spanish Ministry of Science and Innovation. She is also a member of important national and international platforms.

Stamps, awarded for his contribution in Portugal:

Innovation Seal (2019).
Qualification Seal (2018).
Internationalization Seal (2019)

Seals, awarded for their contribution to innovation in Spain:

THINTURK, is the Technological Platform for Tourism, Ministry of Industry, Commerce and Tourism of Spain. Awarded for its contribution to R&D&I in Tourism (2016).
INNOVATIVE SME seal granted by the Spanish Ministry of Science and Innovation and Universities (2025).

And it is part of the following international platforms ,

NESSI Platform, Networked European Software and Services Initiative-Brusells-Belgium.
COTEC, Platform whose objective is to promote Innovation, Spain and Portugal.
PLANETIC:It is the Spanish Technological Platform for the adoption and dissemination of information and communication technologies.
PROMETEO is the Spanish Technological Platform in the area of Embedded Systems with Integrated Intelligence (Embedded Systems).
INES isthe Spanish Technology Platform in the area of Software Systems and Services,
SHELEADER: A community of women entrepreneurs, businesswomen and managers, working for your professional growth and development. Barcelona Spain. Foundation
CULTURE and PEACE: Promotion and consolidation of a culture of peace. Madrid, Spain, among others.

Participation in Events and Forums

He has participated in more than 1,000 national and international competitions, including outstanding events such as:

European Week of Regions and Cities (Brussels, 2017-2023).
Smart Cities Meetings (Madrid, 2017-2023).
World Travel & Tourism Council (Seville, 2019-2023).
World Congress Mobile (Barcelona, 2019-2023).
South Summit (Madrid and Portugal, 2019-2023).

Brand Philosophy

Smart tourism plays a very important role in making known, preserving and enjoying the cultural and touristic heritage of each country in a more personalized and non-massive way, and it interrelates three elements -heritage, tourism and culture- that are difficult to balance, since while tourism has historically been considered a predominantly economic activity, heritage is a non-renewable wealth, which cannot be considered a classic consumer product.

It is therefore necessary to search for strategies, such as the one proposed by Seven Arts. Seven ArtsIt is therefore necessary to seek strategies, such as the one proposed by Seven Arts, aimed at promoting the development of intelligent tourism not only as an economic engine for the less visible peoples, but also as a preservation of the values and cultural heritage of nations, from a perspective that ensures respect and conservation of these values through greater knowledge among tourists, and quality control of tourists and fruitful intercultural exchanges that contribute to the economic, social and cultural development of peoples.

In 7AT, the brand premises are focused on being the incubator of innovative ideas of new and innovative modules that will emerge in response to the implementation of 7AT. These will be integrated into the new 7AT platform through different versions, since it covers all areas of their artistic and green specialties and whose vehicle will be the digital space of the 7AT that will address the new needs of our counties, regions and municipalities of the XXI Century and its neighbors and visitors. Actions whose philosophical basis incorporates culture as a sustainable element, a source of innovation and improvement of our quality of life so that 7AT contributes as far as possible to achieve this objective.